Liu, D., Fu, N., Wang, G., & Su, L. (2024). Past, present, and future of international joint ventures. Journal of Business Research, 176, 114568. https://doi.org/10.1016/j.jbusres.2024.114568

​

Wang, X., Fu, N., Li, Y., & Liu, D. (2024). In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption. Journal of Global Marketing, 1-14. https://doi.org/10.1080/08911762.2024.2319608

​

Sun, Q., Ackerman, D. & Fu, N.  (2024). Student Engagement and class Satisfaction in an undergraduate marketing course: a 5-year longitudinal study, Marketing Education Review,  DOI: 10.1080/10528008.2024.2336467

​

Fu, N. (2022). The cultural influences of narrative content on consumers’ perceptions of helpfulness. International Journal of Market Research, 64(3), 354-375. https://doi.org/10.1177/14707853211023033